FIVESTAR PR has been appointed to represent In Residence luxury villa rentals. The Cape Town based PR consultancy specializes in luxury travel and hospitality PR and is preparing a communications strategy to roll out in the much-anticipated return of local and international travel post the current COVID-19 crisis.
Following global trends, the luxury villa rental market is expecting a boom in South Africa too, as more and more affluent travellers opt out of hotel stays, to choose the exclusivity, privacy and convenience of spending their vacation in a private villa, exclusive apartment or an exceptional private home.
Says Janie van der Spuy, founder of FIVESTAR PR: ‘During this time of crisis and disruption, it is essential for the travel industry to continue with marketing activities. History has shown that during crisis times those businesses that continue to develop and adapt their business strategy by introducing creative PR and marketing campaigns, are invariably best positioned to thrive when they come out the other side.’
In Residence, one of South Africa’s leading luxury villa rental companies, represents what is widely considered the ‘top 50 villas and properties’ on Cape Town’s Atlantic Seaboard. Other villas within the collection are located in the Cape winelands, Hermanus, the Garden Route and private game reserves. Signature In Residence properties are typically architecturally innovative, contemporary homes featuring the latest security and technological innovations, as well as truly exquisite views of South Africa’s unique landscape. Bespoke interiors are adorned with curated private art collections featuring the continent’s most talented artists. Many of these magnificent properties are exclusive to the In Residence portfolio.
The In Residence offering is completed by a professional and personalised in-house concierge service catering to all possible requirements. These range from luxury cars, chauffeurs, butlers, chefs and caterers, to babysitters, personal shoppers, yoga instructors, masseuses, personal trainers and VIP protection services. The In Residence team is available around the clock to satisfy its guests’ every recreational wish, organizing personalized tours and concerts, helicopter trips, boat rides and yacht rentals, as well as spa treatments and health-club visits – as would be provided by a world-class 5-star hotel.