A new one-stop revenue and digital distribution platform has entered the tourism market with the launch of Scopic in South Africa. Led by CEO Adelbert Retief, the multi-facetted digital company forms part of Touch Down Travel Tech (TDTT), an integrated tourism technology solution business.
Scopic brings an attractive, cost-effective business model to hotels, guest houses and lodges that unlike others in the market who are retainer-based, works mostly on a shared-revenue, commission basis. This is particularly relevant as a post-Covid-19 solution while the travel industry is struggling for survival and budgets are under severe pressure.
Services include access to Conversion Based Property Management Systems that allow for the best revenue marketing experience based on rate parity, and supply and demand for all channels across all markets. It mobilises a much-improved business conversion opportunity by contracting digital marketing and service bundles via website, google and social media. Scopic also offers trade, MICE (Meetings, Incentives, Conferences and Exhibitions) and DMC (Destination Management Company) representation across the globe, as well as marketing services that include strategy, content management and digital advertising.
CEO Adelbert Retief says: ‘Revenue management for any property is based on multiple factors to make it successful, including systems, channels, OTA’s (Online Travel Agencies) and various digital environments. With Scopic we bring that all together for the client, allowing them to focus on managing their business without having to worry about administering revenue.’
Scopic uses the latest technology to ensure that clients have the best systems in place and through its relationships with industry leaders, it connects clients directly with the best of the best. It is the marketing and sales partner for Inn Style PMS system in Africa, which comes with fully integrated revenue and management systems that is set to revolutionise business for small tourism providers. Scopic is also a sales agent locally for Room Raccoon, the ideal solution for those requiring a bigger Property Management System (PMS) that is fully integrated with all aspects of the property.
Retief and his board of directors including Chief Marketing Officer Greg Smith, Leonard Reyneke and Tijian Oberholzer, is a lean, seasoned professional team with over ten years travel related digital marketing experience. ‘We are excited to bring to the market this new revenue and digital distribution model as we are simply in the best position to get our clients’ content to the right people at the right time’, he concluded.