Following the success of OurAfrica.Travel 2020, the organisers have announced that the virtual meeting platform will be back in March 2021 to offer the travel trade a safe and affordable Africa-focussed travel show. Pre-scheduled, one-on-one, face-to-face virtual meetings will take place over 10 days to bring Africa to global buyers, conveniently and practically during their working hours.
Spearheaded by industry experts Allie Hunt and Storm Napier, OurAfrica.Travel 2021 will be presented in partnership with ATTA (Africa Travel & Tourism Association) on the following dates: 1 – 5 March (Europe, Africa, Asia & Oceania) from 04h00 – 19h00 CAT, and 8 – 12 March (Americas) from between 10h00 – 23h00 CAT.
Storm Napier says: ‘In 2020 we had no less than 321 exhibitors and 1199 buyers who connected virtually in just under 21 000 virtual meetings. The feedback has been phenomenal and by popular demand, we are delighted to bring the show back in 2021 and look forward to growing it even further.’
The 2020 event included some of South Africa’s most prominent travel brands such as, Escape & Explore, Wilderness Safaris, Triumph Travel, Singita and Red Carnation Hotels, all of whom have already confirmed their participation for 2021. Global buyers who participated in the 2020 event ranged from Private Safaris Switzerland, Swain Destinations and Swagman, to Virtuoso agents, FTI Touristik, Lusso and The Africa Adventure Company.
The show will take on the same format as the inaugural event of 2020, with the addition of a more extensive Indian Ocean section to include participants from Zanzibar, Mauritius, Seychelles, Reunion, Comores and Maldives.
Exhibitors who offer accommodations, safaris or other special experiences all over Africa and the Indian Ocean Islands, are invited to sign up to connect with African travel specialists from around the world.
Chris Mears from ATTA says that digital events are here to stay, providing some certainty in marketing endeavours, at least until the trade are able to once again meet in person. Alison Hunt added that the resilience of the travel trade industry is certainly being tested. ‘We did not think that we would need to arrange another OurAfrica.Travel virtual show but, here we are! We’d like to thank ATTA for their support and partnership within the event. We are ready to show the world that Africa is truly the most diverse and rewarding travel destination one can ever explore.’